A sales process blueprint with an AI coach
PipeChamp is a platform in which companies design and organize their sales processes, from stages and call scripts to AI-powered training. We joined the project as part of the client’s IT team and are extending the product with new modules and AI components.
- UX/UI
- Web app
- Development
- Category
- Web
- Scope
- Web app
- Industry and model
- B2B · CRM
- Technologies
- React, Node.js, AWS, PostgreSQL
- Website
- pipechamp.com ↗
Challenge
Every sales rep sells a little differently. Without a written process, it’s hard to repeat, measure and pass on to new people.
Companies needed a tool in which they could build a complete sales path based on proven models and sales team practices, with stages, actions, scripts and goals, and connect it to the CRM tools they already use.
We joined the project by taking over part of the client’s in-house IT team capabilities. We are extending the platform with new modules and deploying AI components that help write scripts and practice sales calls.
From template to a trained team
The platform takes a company from the first version of its process to the sales reps’ daily work.
- 01
Choosing a template
A process starts from a ready-made industry, methodology or CRM template and immediately has stages to edit.
- 02
Stage map
For each stage, the team describes the situation, actions, scripts, goal, conversion condition, KPIs and lead time.
- 03
Scripts with AI
Call content is written in an editor next to the PipeChamp AI assistant, in multiple versions and with follow-ups.
- 04
Training with the AI coach
Sales reps practice calls from the process, and the AI scores the session and points out what to improve.
The whole process in one place
From the funnel visualization, through stage details and scripts, to training and learning materials for the team.
Process map
Process stages sit side by side like columns on a board. Each column describes the customer’s situation, the rep’s next actions and the scripts assigned to them, followed by the stage goal, the condition for moving on, KPIs and lead time.
Effectiveness score
The score tells you what is still missing from the process. A checklist shows which elements are done (stages, actions, scripts, team, KPIs and conversion conditions) and which still need work, such as follow-ups.
Scripts with an AI assistant
Each action in the process can have a main script, follow-ups and several content versions. Next to the editor, the PipeChamp AI assistant suggests a call structure (intro, questions, pitch and call to action) that moves into the script with one click.
AI coach
Sales reps practice calls based on actions from the sales process and the objections they face every day. After a session, the AI gives a score and writes down the key insights, and the summary shows the whole team’s progress.
Sales academy
A built-in library of video lessons adds knowledge to the process. Lessons are grouped into courses and have a description, navigation between episodes and a quick rating.
Scope of work
Client’s IT team
Taking over part of the client’s in-house IT team capabilities and long-term product development.
New modules and AI
Extending the platform with new modules and AI components that analyze sales data and support sales teams.
Development
A web app in React and Node.js on AWS with a PostgreSQL database, plus integrations with CRM tools.
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