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You don’t need a lot to get first customers or investors. MVP – SalesForge case.


If you’re thinking about creating a startup, then I’m sure you’re familiar with the concept of MVP (if not, I recommend: study.

I’m a huge believer in building an MVP and incrementally evolving the product, rather than hiding it in the basement until it’s perfect. For over 10 years, I have learned that collecting information from customers and users is crucial for the success of new products.

We are often approached by people with ideas for applications that have already had their first MVP (simple landing page, WordPress) behind them and need to go a step further and need a scooter.

That’s precisely the situation the team found themselves in. On their own, they created a landing page that allowed them to gather information from potential customers and check the reception of the product (even though it did not exist yet). Frank, the CEO, and his co-founding team got into Antler program, a global pre-seed early stage accelerator, where at the end they had the opportunity to pitch in front of Antler investment committee to secure the investment.

Frank set us an ambitious task to build the MVP of the application in 30 days!! As you can see on the SalesForge website, their main value for users is a combination of several functionality different applications in one place and synergy (CRM, AI, Email sequencing, Email verification, etc.). Sounds like a huge app, right? Yes, but that’s what the MVP approach is for 🙂

As part of cooperation with SF, we designed the entire application – user stories, design, implementation, launching on their server – if you have an idea for a product and want to build your MVP with us, sign in for free consultation

How to build an MVP product that consists of such large modules that each of them could be (and is on the market) a separate product?

We divided each product into modules, and then created user stories for a given module to locate the value for each separately. Then we combined them into one continuous process that guides the user from the starting point to the end point.

• Start: I have the email addresses of potential customers I want to send sales messages to.
• End: The client has responded to the message and we are in talks.
All the modules mentioned earlier are just points in this process, which ultimately lead the user through one application, instead of several, as is the case with the competition, e.g. Pipedrive is one of the most famous CRM systems in the world, the number of functions available in the application is huge, but the main value for CRM users? A place where I have information about my leads and their statuses.

Therefore, for the CRM module, we built an import from a CSV file (full flexibility, no matter what CRM you have now or where you keep your leads) along with the option to manage your own fields and statuses. And that’s it. Will that be enough to defeat Pipedrive? No, but it was enough to show the main value of this module and allow users seamlessly move on to the next modules.

Back to our partner Salesforge and their adventures in the incubator for a moment, I am writing this article shortly after Frank wrote to me that they have moved to the next stage of pitching in front of investors thanks to the MVP presentation 🙂

Do you want to learn more about how we worked with the SalesForge team? Just choose time and schedule free consultation.

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